Microsoft Advertising Blog

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

Retail media enables retailers to boost sales and create a high-margin revenue stream through contextual ad placements. Microsoft‘s new advertising network assists retailers in launching retail media programs.

Search ads for retail media programs: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.