Microsoft Advertising Blog

Microsoft Store Ads: Innovation at Microsoft Build 2023

At Microsoft Build 2022, we announced Microsoft Store Ads, a product designed to help developers grow their business by getting apps or games in front of the right customers, at the right time. One year later, at Build 2023, we shared that beginning in June, Microsoft Store Ads will expand its footprint beyond the United States to more than 150 regions worldwide. Advertisers will also have more options to reach customers with Premium Search Ads within the Microsoft Store and Bing search results.

Microsoft and Shopify partner to help merchants grow business

Now Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store.