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The Download, Episode 9: Who is your audience?

October 01, 2021

Episode 9 is all about audiences. In this episode we look at:

  • Retail holiday shopping trends with great insights from our Audience and Analytics Insights Group, voiced by our own Norman McGill.
  • A product pop-up about what audience solutions you can use to grow your business with our own Kevin Salat.
  • A new segment all about Search Engine Optimization (SEO) called The Bot, with our own Jacob Rice.
  • An interview with direct-to-consumer toilet paper company Who Gives a Crap and their head of growth marketing, Jenna Tanenbaum.

Watch episodes 1 through 9 now, at microsoftadvertising.com/thedownload.

Listen to The Download podcast on Apple Podcasts, Google Podcasts, Spotify, YouTube or on any service where you listen to podcasts.

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The Download, Episode 7: Travel, travel and more travel

Check out The Download: our video series that will keep you up to speed on our brand, thought leadership, products, and business culture. Watch Episode 7 now.

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