The Cannes Lions International Festival 2023 Day 1

Kick off your Cannes Lions experience with a bang at the Microsoft Beach House.

Learn the ins and outs of Advertising Production from Microsoft’s Chief Brand Officer Kathleen Hall, alongside Jillian Gibbs, Founder and Global CEO of APR.

Then join us for an inspirational female leaders session and enjoy refreshments and live music as you mingle with fellow creatives and industry leaders during our evening celebration. Register now and secure your spot for this Monday program and an unforgettable night.

Agenda for Monday, 19 June 2023

10.00 - 10.45 | The Future is at Risk: The Critical Role of Producers in Creative

Join Jillian Gibbs, APR Consulting Founder and CEO, and Kathleen Hall, Chief Brand Officer at Microsoft, for a candid conversation about the essential role production plays in creative, and the need to address the current talent gap. No great creative has ever happened without a great producer; the time to invest in training, resources, and talent is now. Gibbs is addressing this need with 'The Marketer’s Guide to Creative Production', a new book for anyone in the marketing and advertising field looking to increase their production IQ. Peppered with real-life examples, tips, and best practices, The Marketer’s Guide ensures readers are set up for success throughout the production process and is a much-needed resource to bring together marketers, agencies, and the production community.

Speakers: Jillian Gibbs (CEO and APR Consulting Founder) & Kathleen Hall (Chief Brand Officer, Microsoft)

11.00 - 11.45 | Breaking Barriers and Building Bridges: A Conversation with Female Leaders

What does it take to be a female leader in today’s world? How do you break through the glass ceiling and build bridges of collaboration and trust? How do you juggle multiple roles and responsibilities while staying true to your vision and values? Join us for an engaging and enlightening conversation with three women who have done it all. They will share their stories of success and struggle, their leadership tips and tricks, and their passion and purpose for empowering other women. Don’t miss this opportunity to learn from the best and network with like-minded professionals.

Moderator: Lynne Kjolso (VP of Global Business Team, Microsoft Advertising)
Panelists: Emily Ketchen (Global VP & CMO, Intelligent Devices Group & International Markets at Lenovo); Elizabeth Anyaegbuna (Co-Founder Sixteenbynine) & Dallia Herrtage (VP Global Media Unilever)

15:00 - 15:45 | Storytelling, Connection, and Culture: the Evolution of TV

Join Netflix and Microsoft for an intimate beachside chat between Peter Naylor, VP of Global Ad Sales at Netflix and Jennifer Creegan, GM of Global Marketing & Operations at Microsoft Advertising as they dive into a partnership built on trust, storytelling and its impact on culture, the evolving TV landscape, and the role connection plays in creativity for consumers and brands.

Speakers: Peter Naylor (VP of Global Ad Sales, Netflix); Jenn Creegan (General Manager of Marketing & Operations, Microsoft Advertising)

16:15 - 17:00 | Young Lions Session: Designing the new Bing: How Generative AI is Evolving the Future of Search and Creativity in Advertising

Join Adrian Cutler, Director, Global Agency, Microsoft Advertising, and Alison Farmer, Creative Director, Microsoft Advertising, for an insider view of how Microsoft developed our generative AI guiding principles to improve how the world benefits from the web. As the AI co-pilot for the web, the new Bing strives to humanize the web without overriding the human spirit. We’ll explore AI-inspired content creation in the era of authenticity, and aim to empower you to unlock the joy of discovery, feel the wonder of creation, and better harness the promise of AI.

Speakers: Adrian Cutler (Director, Global Agency, Microsoft Advertising); Alison Farmer (Creative Director, Microsoft Advertising)

17.00 - 19.00 | AI + Creativity Happy Hour

We asked creators from around the world to imagine fantastic sea creatures with Microsoft Bing Image Creator. An octopus, a starfish, or a nudibranch? Enjoy a glimpse into how fifty-five creatives imagined that. Learn more about the creative process behind the submissions and walk through a gallery that spotlights the inspiration, prompts and details of this unique creative process.
Enjoy inspiring conversations with fellow creatives over cocktails, relax, and have fun at the most beautiful spot on the beach.

Speakers: Opening Remarks by Kathleen Hall, Chief Brand Officer, Microsoft and Sven Seger, Global Creative Director of Brand, Microsoft