The Cannes Lions International Festival 2023 Day 2

Are you ready for a day of inspiration, innovation, and impact at Cannes Lions 2023? Then head over to the Microsoft Beach House on the second day of the festival, where we have lined up some thought-provoking sessions on perseverance, sustainability, leadership, and generative AI.

Hear from leading companies Haleon and Pepsico on how to align your brand purpose with your business goals. Learn from Ryan Mason, the youngest manager in the Premier League, who will share his stories and insights of succeeding against the odds, using technology to shape the world around him, and creating more meaningful connections. Network with fellow creatives, enjoy the stunning views of the Mediterranean, and experience the magic of Cannes Lions at its best, with a drink during our Happy Hour.

Whether you want to explore new frontiers of creativity, adopt more sustainable business practices, or grow as a leader, you will find something to spark your imagination at the Microsoft Beach House.

Agenda for Tuesday, 20 June 2023

10.00 - 10.50 | Ryan Mason: The Youngest Manager in the Premier League and His Incredible Story of Transformation

Ryan Mason had it all: a promising career as a footballer, a passion for the game, a bright future ahead. But in a split second, everything changed. A head injury left him with a fractured skull and a shattered dream. He could never play again. But Ryan did not give up and reinvented himself as a manager and took on the challenge of leading one of the biggest clubs in the world. He became the youngest boss in the Premier League, and a shining example of transformation, leadership and growth. Join us as he shares his inspiring story of how he overcame tremendous adversity to transform his career and reach the heights of his profession. It's a story that will resonate with all leaders.

Speakers: Ryan Mason (Coach of Premier League Club Tottenham Hotspur) & Mascha Driessen (Regional VP Continental Europe, Microsoft Advertising)

11.15 - 12.00 | Responsible Businesses | The New Balancing Act

Amidst the pressure to do more with less and do it faster than ever before, businesses must make choices that balance action, ethics, and delivering successful business results. Those that can achieve this will future proof their business, protect the planet and ensure inclusive, sustainable growth. Join us to hear from leading brands like Haleon and Pepsico on how these businesses are aligning brand purpose with business goals.

Moderator: Stephan Loerke (CEO, World Federation of Advertisers)
Panelists: Tamara Rogers (CMO, Haleon), Mustafa Shamseldin (Category Growth Officer and CMO, Pepsico), Lynne Kjolso (VP of Global Business Team, Microsoft Advertising)

12.30 - 13.30 | AI + Creativity Lunch

We asked creators from around the world to imagine fantastic sea creatures with Microsoft Bing Image Creator. An octopus, a starfish, or a nudibranch? Enjoy a glimpse into how fifty-five creatives imagined that. Learn more about the creative process behind the submissions and walk through a gallery that spotlights the inspiration, prompts and details of this unique creative process.
Enjoy inspiring conversations with fellow creatives over lunch, relax, and have fun at the most beautiful spot on the beach.

Opening Remarks by Kathleen Hall, Chief Brand Officer, Microsoft and Sven Seger, Global Creative Director of Brand, Microsoft

14.00 - 14.45 | Generative AI: Transforming Search and Advertising

AI is driving major transformation across the industry – similar in magnitude to the introduction of the personal computer or the internet. When Microsoft launched the new Bing, we permanently transformed the search experience, empowering people to harness the world’s knowledge in new ways. Join Jenn Creegan, General Manager of Marketing & Operations in Microsoft Advertising and Pratik Thaker, Head of Global Creative Strategy & Content at The Coca-Cola Company for a conversation with David Cohen, CEO, IAB about the value of generative AI for advertisers and how it can create meaningful connections with your customers and how it can - and already is - inspiring people around the world.

Speakers: Jenn Creegan (GM, Global Marketing & Operations, Microsoft Advertising), David Cohen (CEO, IAB); Pratik Thaker (Head of Global Creative Strategy & Content, The Coca-Cola Company)

16.30 - 17.15 | Agency Disruptor Series | The Age of Innovation

Generative AI is quickly becoming an essential platform for companies to innovate, increase efficiency and drive creativity and the future implications of AI for agencies are massive. In this panel we will discuss how independent agencies are leaning into this new technology, what advantages it will bring and what it means for new and future talent.

Moderator: Leonardo Metelli (Global Head of Independent Agencies & Consultancies, Microsoft Advertising)
Panelists: Jeremy Cornfeldt (President, Tinuiti); Price Glomski (SVP Global Media and Partnerships, PMG); Shannon Pruitt (Global Chief Content and Partnership Innovation Officer, Stagwell)

17.30 - 19.00 | Happy Hour

Eat, Drink, and Connect. Join us for light bites, Bing-inspired juices and cocktails, and beach-side entertainment before heading out for your evening activities.