The Cannes Lions International Festival 2023 Day 3

AI has redoubtably shaped the world we live in today, so come and hear from experts and visionaries who will share their insights and predictions, and discover how Microsoft Advertising can help you thrive in this new AI era.

We're jumping into all things retail media with a panel discussion on how the landscape has changed and will continue to evolve in 2024 and beyond. Learn the latest trends, challenges, and opportunities in retail media and how you can make a difference using emerging media formats like CTV, and more.

Agenda for Wednesday, 21 June 2023

10.00 - 10.45 | The Future of TV is Now: Harnessing the Power of Data

As Advertisers move beyond linear-first strategies to keep up with today’s viewing behavior, they are still struggling to effectively reach cord-cutters and cord-nevers in today’s extremely fragmented landscape. In this panel, learn how the power of data can break down the silos across platforms and screens to better inform media planning tactics and reach incremental audiences. Hear from advertisers who have tried and tested new data-driven tactics to capture brand attention, and learn best practices for leveraging data to optimize your strategies in the future of today.

Moderator: Tom Koch (Director, Enterprise Sales, Microsoft Advertising)
Panelists: Kris Magel (Vice President, Head of Agency & Publisher Solutions, Samba TV); Noah Vardon (President, Havas Media Canada); Anne Enright (Senior Director, Global Media, McDonald's)

11.00 - 11.45 | Total Commerce Experience

The rising cost of customer acquisition and growing constraints of data deprecation means creating and delivering the most effective customer experience is more difficult than ever. Further, customers’ expectations to purchase anything, anywhere, everything, everywhere is overwhelming brand leaders, especially those who have not linked systems, capabilities, and teams. The solution lies in the ability to serve customers through a Total Commerce Experience – an aligned discovery, purchase, and usage experience – which ultimately drives profitability even in constrained times. In this session, leading brands and industry experts discuss the challenges in delivering on this and will share viable actions that marketers can begin making today to achieve a holistic, creative approach to producing the Total Commerce Experience.

Moderator: Amy Lanzi (Publicis Commerce and Chief Executive Officer, Digitas NA)
Panelists: Jay Pattisall (Principal Analyst, Forrester Research); Paul Longo (Global Head of Retail Media, PromoteIQ, Microsoft Advertising)

12.00 - 12.45 | Thriving with AI | What’s Possible

AI is changing and disrupting the media business as we know it. How can agencies embrace this transformation and thrive in our new world? How will agencies look five years from now? And how can you start preparing today for this change? Hear from agency leaders across holding companies about what AI means for the industry now and what's possible in the future.

Moderator: Nathalie Krup (Head of Agencies, North America, Microsoft Advertising)
Panelists: Krystal Olivieri (Global Chief Innovation Officer, Group M); Keith Soljacich (Head of Innovation, Publicis); Paolo Yuvienco (Chief Transformation Officer, OMC), Mike Bregman (Chief Data Officer, Havas)

14.00 - 14.45 | Minority-Owned Media and Diverse Audiences - The Hidden Growth for Brands

The Advertising Industry is poised to play a key role in building our best collective future with not only story-telling but story-doing. The social justice movement has inspired many to ask brands, publishers, and adtech to step up and use their power, platform, and privilege to create economic growth for all, including investing in and supporting minority-owned media. Brands and agencies have made commitments to increase investment in minority-owned media, and this panel discussion aims to elevate awareness of how to answer the call and facilitate these investments, navigate the challenges, and dare to drive impact. You’ll walk away with thought-provoking stats, and daringly insightful best practices to chart a course on how you can be part of systemic change in the ads ecosystem - because how you do business IS your marketing.

Moderator: Ravleen Beeston (Regional VP of Sales, Microsoft Advertising)
Panelists: Kerel Cooper (President of Advertising, Group Black); Mark D. Walker (CEO, Direct Digital Holdings); Caleb Pearson (VP, Customer Engagement & Media, McDonald's) & Laura Baker (Brand Engagement & Social Impact Lead for Dove, Unilever, Crown Act)

15.00 - 15.45 | The Evolution of Retail Media | Re-defining Retail

Technology has brought new ways for consumers to interact with brands, retailers, and each other as they seek to heighten their shopping experiences. What role do agencies have in redefining these experiences and shaping the success of retail media? In this session, we will explore how the retail media landscape has changed and will continue evolving. Join our panelists in discussing the latest trends, challenges, and opportunities, including the role of data, the influence of AI, privacy regulations, direct-to-consumer advertising, new emerging media formats, and more.

Moderator: Paul Longo (Global Head of Retail Media, PromoteIQ, Microsoft Advertising)
Panelists: Samantha Bukowski (Global Head of Commerce, Group M); Mark Walker (CEO and Founder, Direct Digital Holdings); Amie Owen (Head of Commerce, UM Worldwide); Frank Kochinach (CEO, Omnicom Transact)

16.15 - 17.15 | Driving Responsible Growth - How Creativity, Sustainable Media, and Collaboration Can Drive the Power of Purpose

Responsibility was found to be one of the building blocks of trust according to Microsoft Advertising’s Marketing with Purpose research. 85% of people will only consider a brand if they trust it. In this ACT Responsible panel with industry experts, activists, and creatives we’ll explore three key areas to drive responsible growth: 1. How to create cultural transformation within an organization to support ESG initiatives 2. What ways sustainable media and business performance are intrinsically linked 3. Real-world example of advertising’s impact on water and sanitation. You’ll walk away inspired and equipped with steps to make responsible business practices a part of your growth strategy.

Moderator: Thomas Kolster (Author and Activist)
Panelists: Brenda Tuohig (Chief Commercial Officer, Scope 3); Jemma Gould (Chief Sustainability Officer, IPG and Board member of ACT Responsible); MJ DePalma (Global Director of Cultural and Inclusive Business Impact, Microsoft Advertising); Josefina Casellas (VP, Executive Creative Director, SS LATAM, R/GA); Silvina Seiguer (Communications and Social Responsibility Director for LATAM, Kimberly-Clark)

17.30 - 19.00 | Happy Hour

Eat, Drink, and Connect. Join us for light bites, Bing-inspired juices and cocktails, and beach-side entertainment before heading out for your evening activities.