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Unlocking the power of Microsoft Properties through your preferred buying path

by

December 18, 2024
Three individuals are gathered around a laptop in an office setting. One person is seated and typing on the laptop, while the other two stand close by, looking at the screen.

The advertising landscape has changed. It’s harder than ever to reach your desired audience and hold their attention. There’s no guaranteed strategy or single platform that suits every advertiser or every campaign. To meet your goals, you need an advertising partner that offers flexibility while connecting your brand with high-intent audiences.

The Microsoft ecosystem unlocks a massive audience with significant spending power. These are consumers who are using their Windows devices and spending time across properties like MSN, Outlook, Microsoft 365, and Microsoft Casual Games. With our advanced targeting capabilities, you can connect with the right consumers throughout their purchasing journey.

At Microsoft Advertising, we understand that there’s no one-size-fits-all approach that will help you meet your marketing goals. That’s why we offer compelling advertising solutions that allow you to tap into powerful consumer audiences, achieve your campaign objectives, and unlock significant growth for your business — all while activating the way that best suits your needs.

We’re focused on enabling agencies and advertisers to buy what they want, however they want. You can activate immediately using your DSP of choice, but when you partner directly with Microsoft, you gain additional advantages like unique media products, direct access to inventory, and first-party audiences.

Find your audience on the Microsoft Advertising Platform

Through the Microsoft Advertising Platform, you can use our Audience ads solution to target your ideal audience based on Microsoft’s rich consumer intent signals. These high-quality, cross-device ads appear on Microsoft-owned and operated sites, as well as publisher partners. Leveraging searches, web activity, and more, brands can serve highly relevant messages to an audience ready to convert and reach them across the web. Plus, with Copilot in Microsoft Advertising, you can generate and fine tune creative assets at scale, uncover new insights through a conversational chat, and free up resources to spend more time on projects that move the needle.