Performance Max optimizes based on the types of conversions that you indicate are worth most to your business.
02
Add creative assets
Providing as many high-quality text and image assets as possible helps you create more relevant ads for customers.
03
Create audience signals
Share which types of customers are most valuable to you and more likely to convert, and Performance Max will optimize towards those users across our unique Microsoft Advertising network.
Get started with Performance Max today
Take action now by signing up for a campaign that will reshape your business.
No, Performance Max campaigns are built to maximize your performance with your strategy, assets, and audience signals. To help as an optimization tool, you can use negative keywords.
Set a budget according to your weekly historical search and audience spend to start. If your goal is to drive spend and traffic and allow the Performance Max campaigns and bid strategies to learn, it’s recommended to start without a target and add one later once the campaign gets more history.
Exact match keywords in search campaigns are prioritized over Performance Max campaigns, and Performance Max campaigns are prioritized over smart shopping and standard shopping campaigns. Otherwise, there is no hard prioritization, and the best ranked ad enters the auction (therefore does not impact cost-per-click).
