Automated bidding

Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximize your ad spend.

Automated bidding designed to meet your goals

Maintain control

You select the bid strategy, budgets, and key performance indicators (KPIs).

Flexible offerings

Select different goals for different campaigns – whether you want to hit an impression, share, cost per acquisition (CPA), return on ad spend (ROAS) target, or volume of clicks or conversions.

Real-time and data driven

Advanced technologies, always improving. Optimized to the user on auction level.

Exclusively focused on your success

All decisions and optimizations help you achieve your advertising goals and performance targets.

Key features for bid strategies

Enhanced CPC

Optimize your bids in real time to increase your chances for a conversion.

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Maximize clicks

Get as many clicks as possible within your budget.

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Maximize conversions

Get as many conversions as possible within your budget.

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Target CPA

Get as many conversions as possible, within your target cost per acquisition (CPA).

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Target ROAS

Optimize your bids in real time to achieve your target return on ad spend (ROAS).

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Cost per completed view (CPCV)

Optimize your bids based on the cost you want to pay per completed view of a CTV ad.

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Cost per thousand impressions (CPM)

Optimize your bids based on the cost you want to pay per thousand viewed impressions.

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Select one of our automated bid strategies today

Use automated bid strategies to ensure you're bidding effectively and maximizing the number of clicks and conversions.