Blog post

From hype to execution: Why you need a conversational AI marketing plan now

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February 24, 2025
Front image of a person sitting on a bike, holding a cellphone, and looking at the camera.

AI marketing isn’t coming — it’s here

“2023 was about ‘WOW.’ 2024 is about ‘HOW.’ And 2025 will be ‘NOW.’ The shift to AI-first marketing requires agencies and brands to rethink workflows, partnerships and strategies.”

— Sir Martin Sorrell, Executive Chairman, S4 Capital, at the 2025 Consumer Electronics Show

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[1] Microsoft First Party Data | June 2024 - August 2024 | Comparison between similar serving positions in Search and Copilot.

[2] Microsoft. "What Can Copilot’s Earliest Users Teach Us About Generative AI at Work?" Work Trend Index Special Report, 15 November 2023.

Authors

  • Paul Longo

    GLOBAL HEAD OF RETAIL MEDIA SALES, MICROSOFT ADVERTISING