Microsoft Advertising Blog
Your story, every moment: personalizing the consumer journey
Discover how Microsoft Advertising personalizes consumer journeys with AI-driven insights, reshaping ads for a seamless, connected experience.
Upgrading native campaigns to enhanced CPC
Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.
Cutting through the noise to generate new demand
Effectively generate new demand and grow your brand with solutions like Display, Video and Connected TV
How Microsoft is innovating in video advertising
With unique audiences, exclusive partnerships, and premium scalable supply, Microsoft is uniquely positioned to help you drive value in video and CTV.
AI in action: See the future with Predictive Targeting
Predictive Targeting uses Microsoft’s unique audience intelligence signals to deliver the perfect ad to relevant audiences who are more likely to convert.
Unlock the full power of Audience Targeting
Learn how Microsoft Advertising's Audience Targeting can help you future proof your business, reach new customers, and build up first-party data.