2024 Partner Awards: EMEA finalists announced

The wait is over! The finalists for the 9^th annual Microsoft Advertising Partner Awards are in!

Year after year, we’re in awe of the extraordinary work coming from our agency, channel, supply, and technology partners. And this year, we’re very excited to announce that we’re back in-person with a special awards ceremony to celebrate the incredible achievements of our Elite and Select partners in Amsterdam.

This year’s nominations were nothing short of exceptional and in a highly competitive field, each demonstrates the incredible work being done across the board. Our partners have gone above and beyond, not only achieving impressive results for themselves but driving success for their clients.

So, mark your calendars, formal invitations and registration details will arrive soon. The awards ceremony will take place on 5 December 2024, at Beurs van Berlage, Amsterdam.

And now, we’re proud to recognize the exceptional work of our finalists. Categories and finalists appear in alphabetical order. If you’re a finalist and would like a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Company and Team Awards

Client Partnership of the Year

Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner and Microsoft Advertising will have come together to drive innovation, revenue growth and feature adoption across Microsoft Advertising solutions.

• Adcore | TUI
• Arcane | Printemps
• Dentsu | Pandora
• EPROFESSIONAL GmbH | Hapag-Lloyd
• OMD UK | British Gas

Excellence in Growth Award

Awarded to a Select tier partner that has demonstrated sustained growth this past year with Microsoft Advertising in terms of revenue, feature adoption, and bringing on and retaining clients new to Microsoft Advertising and is showing a strong and consistent future trajectory in these areas.

• Fosby Digital Agency
• Multiply B.V.
• The Media Image

Excellence in International Growth

Awarded to a partner that has demonstrated excellence in international expansion this past year by using Microsoft Advertising solutions to drive sustainable growth for their clients through expansion into new markets. Success will be measured through revenue performance and feature adoption in one or more markets and campaign expansion into at least one international market.

• Arcane
• Diginius
• Publicis Groupe
• The Media Image

Generative AI Innovation Award

Awarded to a partner who has successfully leveraged Microsoft's AI solutions to optimize their digital marketing campaigns and drive business outcomes. A successful entry should demonstrate how they have used Copilot to deliver impact for their business and customers; whether it be a solution to a complex business problem, or a simple innovation that increased customer satisfaction.

• Crealytics
• Elevate Digital
• Mediaplus Performance GmbH & Co. KG
• SOWESPOKE AG

Independent Partner of the Year

Awarded to one Elite and one Select Independent Partner that demonstrates effective engagement and excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

• 11880 Internet Services AG
• Accenture
• Broadplace
• Crealytics
• Labelium
• SOWESPOKE AG

Omnichannel Excellence Award

Awarded to a partner that exhibits excellence across multiple Microsoft Advertising solutions, such as Search, Audience ads (CTV, video, display, native), Retail Media, Monetize, Invest. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

• 11880 Internet Services AG
• Hurra Communications GmbH
• Making Science
• Smarter Ecommerce (smec)
• solute GmbH

Performance Partner of the Year

This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies, including increased feature adoption for campaigns across Microsoft Advertising solutions, driving incremental revenue by promoting the value of Microsoft Advertising to our mutual customers through marketing and co-selling and improving traffic quality and advertiser value.

• Assembly
• ClickTech Solutions LTD
• Making Science
• Webrepublic AG

Social Impact Award

This important award sub-category features partners’ inspiring solutions and celebrates changemakers who drive purpose and action.

Marketing with Purpose Award

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

• 11880 Internet Services AG
  
• Croud
  
• SOWESPOKE AG
  
• Webrepublic AG
  

Partner Awards

Agency Partner of the Year

Awarded to the agency partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

Continental Europe

• Crealytics
• GroupM Nexus
• Hurra Communications GmbH
• Labelium
• Mediaplus Performance GmbH & Co. KG

United Kingdom

• Dentsu UK
• MG OMD
• Omnicom Media Group UK
• Spark Foundry

Channel Partner of the Year

Awarded to the channel partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

• 11880 Internet Services AG
• Adcore
• ClickTech Solutions LTD
• Diginius
• SOWESPOKE AG

Again, a huge congratulations to all our EMEA finalists! We can’t wait to celebrate your success together in Amsterdam.

For more on our finalists from other regions, please visit our Americas and APAC regional blogs.