Insight
Backyard BBQ trends to expect this summer
The weather is heating up, and with that comes time for outdoor BBQs! Third-party research indicates that BBQs will be most common this year on Memorial Day, Fourth of July, and Labor Day.1 Be sure to plan campaign timing and spend accordingly to account for search interest during these key moments. We expect BBQ clicks to peak in late May or early June, with search interest already ramping up in late April.2
More importantly, what will be on the menu for BBQs this summer? Hamburgers will be the most popular food to grill,1 with searches and clicks rising by an average of 23%, and 38% for beef.2 BBQ sauce is anticipated to be the top condiment this summer, with the number of searches expected to increase by an average of 78%.3
Download the insights for recommendations on how to best reach BBQ searches this summer.
[1] CivicScience. 2,309 responses collected on 04/06/2022.
[2] Microsoft internal data; 2020 – 2022.
[3] Microsoft internal data; 2022.
